AWEARNESS – Eco-Friendly Fashion

BRANDING/IDENTITY, BOOKBINDING, PACKAGING

ABOUT THE PROJECT

This project is a hypothetical eco-fashion label identity system; including touchpoints and brand standards & guidelines manual. The primary circle symbol was derived from my interest in abstractly displaying what I think being "aware" might look like... A radial, kind of undullating energy. I wanted it to be a striking symbol that referenced the cycles of nature. The patterns that I created were drawn from the stitching symbols corresponding with the settings on a sewing machine. I thought it would be a dynamic and meaningful use of pattern to reference the clothing production process.

THE ORGANIZATION'S MISSION

This organization produces cutting-edge, eco-friendly clothes that take into account the environment, the health of consumers, as well as the working conditions of employees in the fashion industry. They create stylized clothing that is produced using environmentally sensitive fabrics and responsible production techniques. Furthermore, traditionally the eco-fashion market is not as accessible to males. Thats what makes this organization different. It serves both men and women equally.