I designed the brand identity, business card and website for Kansas City Fashion Designer Maegan Stracy.
In developing Maegan’s logo, I pulled colors from her unique hand-dyed, pastel-hued fabrics. The triangles in the logo reference her dye process, where the multi-colored prints have hard (sometimes triangular) edges and shapes from the fabric being scrunched or folded in the dye process. The thin, angular letterforms used to make up her logotype were designed to emulate the stitches in clothing construction. The background for the website is made up of layered textures directly taken from details of her hand-dyed fabric.
To view the site online, visit maeganstracy.com.