Art direction and design for the Salesforce Essentials small business product launch. The launch coincided with the Salesforce + Google partnership announcement and the deliverables included a custom landing page, display ads, and onsite promos and placements.
Editorial layouts for the Winter 2012 and Spring 2013 issues of Lush Luxury Magazine (a Canadian fashion and lifestyle publication) in collaboration with the magazine's Art Director, Tommy Everett.
Tommy and I collaborated on art direction and a complete re-design of the magazine’s layout, establishing a structured and sophisticated design that resulted in increased readability and a solid foundation for future issues.
Role: creative direction, editorial layout
Salesforce + Google Partnership
Landing page for Salesforce + Google Partnership that was announced at Dreamforce 2017. The launch deliverables included a custom landing page, display ads, and onsite promos and placements.
Work for Keanan Duffty includes 'Total Dragon Pop' album cover, keananduffty.com homepage artwork, and Slinky Vagabond 'Slaves of New York' album cover. (Slinky Vagabond is comprised of Keanan Duffty, David Bowie's guitarist Earl Slick, Glen Matlock of the Sex Pistols and Clem Burke of Blondie.)
Role: graphic design, package design, web design, brand identity
Awearness Eco-Fashion Label
Eco-fashion label brand identity system including stationery, packaging, brand guidelines manual and vehicle graphics. The patterns that I designed were derived from the stitch setting symbols on a sewing machine. The result is a meaningful use of decorative pattern that references the clothing production process.
I was the designer for the 2016 salesforce.com redesign, which included the migration of 300+ pages and 800+ image assets from OCMS to Adobe Experience Manager. It launched at Dreamforce 2016.
Role & responsibilities:
-Lead creative for all customer heroes redesigned for Dreamforce 2016.
-Lead a team of freelance designers to create all product page assets.
-Coordinated with customer marketing team and program management team to execute and approve customer heroes for all of our product pages in a 2 week timeline leading up to Dreamforce.
-Created a comprehensive style guide on the InVision prototyping platform to organize all assets and guidelines for the website redesign.
-Standardized look and feel across the board for all of our customer promotions & communications on salesforce.com.
-Reviewed and approved all promotions before they went live on the customer homepage and customer login page, ensuring our brand guidelines were followed.
Kansas City Art Institute
A selection of print and web pieces that I have designed for the Kansas City Art Institute Alumni Relations and Communications Departments. KCAI allowed me to make playful work that still honored their brand identity guidelines.
Role: art direction, graphic design, web design
Web design work for Scion.com including homepage marquee artwork, custom page designs, illustrations and promotional overlay animated gifs.
Creative Direction: Balind Sieber, Stu Melvin Interactive Design: Dustin Maberry
Santigold – "Big Mouth"
Animation for Santigold's "Big Mouth" music video in collaboration with Director Cody Critcheloe and Video Editor Drew Bolton of SSION. The single was taken from her second album, Master of My Make Believe. Watch the video below or on YouTube.
Homepage marquee and email blast artwork for Peruvian Connection, a Kansas City-based women's clothing retailer.
Peruvian Connection was started in 1976 by the mother and daughter team of Biddy and Annie Hurlbut. The designs are inspired by Annie's anthropology research on women in the Andean marketplaces of Peru.
Role: design, illustration
Logos designed between 2011–2014 for various freelance clients.