ASSEMBLAGE WEBSITE REDESIGN
Role: Design Director & Lead Designer
Year: 2026
I led the end-to-end redesign of assembledarts.com, establishing the art direction, visual hierarchy, and content strategy for the site. The goal was to create an editorial experience that reflects the depth, texture, and artistry behind the wallcovering they create. Every design decision prioritized restraint, materiality, and letting the work speak: large-format photography, controlled typography, and generous negative space.
Client: ASSEMBLAGE (MillerKnoll)
Skills: Web Design, CSS, Javascript
Tools: Squarespace, Photoshop, AfterEffects
HOMEPAGE
The homepage was structured as a guided narrative—moving from brand story to curated product to real-world installations to press—giving visitors a clear sense of the brand's positioning and craft before they ever reach a product page.
ABOUT PAGE
The About page opens with a full-width team portrait and leads into the brand's origin story, structured to read like a feature profile rather than a corporate bio—grounding the brand in its founders, their fine art background, and the physicality of their rural Arkansas studio.
WALLCOVERINGS & PRODUCT PAGES
The wallcoverings section was organized with tonal filtering (Lights, Mediums, Darks, Chromatics) to reflect how designers and specifiers actually browse material libraries.
INSTALLATIONS
Installation photography was paired with product cross-references and SKUs to connect the aspirational with the actionable.