ASSEMBLAGE WEBSITE REDESIGN
Role: Design Director & Lead Designer
Year: 2026
ASSEMBLAGE is an award-winning, museum-collected wallcovering manufacturer, part of the MillerKnoll Collective, with its collections distributed by HOLLY HUNT. I led the end-to-end redesign of assembledarts.com, establishing the art direction, visual hierarchy, and content strategy for the site. The goal was to create an editorial experience that reflects the depth, texture, and artistry behind the wallcoverings they create. Every design decision prioritized restraint, materiality, and letting the work speak: large-format photography, controlled typography, and generous negative space. I used Claude to write CSS and javascript code to customize the site.
Client: ASSEMBLAGE (Holly Hunt / MillerKnoll)
Skills: Web Design, CSS, Javascript, AI
Tools: Squarespace, Photoshop, AfterEffects, Claude
HOMEPAGE
The homepage was structured as a guided narrative—moving from brand story to curated product to real-world installations to press—giving visitors a clear sense of the brand's positioning and craft before they ever reach a product page.
ABOUT PAGE
The About page opens with a full-width team portrait and leads into the brand's origin story, structured to read like a feature profile rather than a corporate bio—grounding the brand in its founders, their fine art background, and the physicality of their rural Arkansas studio.
WALLCOVERINGS & PRODUCT DETAIL PAGES
The wallcoverings section was organized with tonal filtering (Lights, Mediums, Darks, Chromatics) to reflect how designers and specifiers actually browse material libraries.
INSTALLATIONS, PRESS, & CONTACT PAGES
For content-heavy pages like Installations, Press, and Contact, I used tight grid systems to accommodate photography, press coverage, and showroom details while maintaining visual consistency across the site.