FENTY BEAUTY
Fenty Beauty by Rihanna, a global makeup brand under LVMH, required high-impact creative for seasonal product launches across international markets. The work balanced introducing distinct visual narratives for each launch with maintaining brand consistency across web, social, paid media, and retail partners like Sephora—always under fast-moving timelines. The resulting campaigns launched cohesively across regions, strengthened visual consistency across channels, and established scalable design systems that accelerated future launches while reinforcing Fenty Beauty’s trend-forward, culturally resonant digital presence.
Role: Digital Design Director & Lead Designer
Company: Kendo Brands (LVMH)
Team: Creative Directors, Marketing, E-commerce, Social, Sephora
Skills: Web Design, Motion Design, Brand Systems, Art Direction, Photo Retouching
Tools: Figma, Adobe Photoshop, Illustrator, After Effects
GLOSS BOMB STIX
Homepage hero banner, Instagram ads, product page infographics, and programmatic display banners for Fenty Beauty’s glossy, medium pigment lipstick.
SOFT’LIT FOUNDATION
Homepage hero banner, Instagram ads, product page infographics, and programmatic display banners for Fenty Beauty’s latest hydrating foundation formula.
BRAND GUIDELINES
I built general brand guidelines as well as campaign-specific style guides to ensure brand integrity and cross-market consistency after each season’s asset and working file delivery.