FENTY BEAUTY
WEB DESIGN INFOGRAPHICS SOCIAL ADS
PROGRAMMATIC DISPLAY BANNERS LOGO DESIGN
Digital design work for Fenty Beauty including: Launch assets for Gloss Bomb Stix, Logotype and Brand Identity for Fenty Fam Sale (Friends & Family), and the 2019 FentyBeauty.com Homepage Redesign.
Digital Design Director & Lead Designer: Dustin Maberry
Creative Directors: Preeti Monga-Schreier, Lindsay Yellin
Company: Kendo Brands (LVMH)
GLOSS BOMB STIX
Product launch assets include a homepage hero banner and product page infographics for FentyBeauty.com, as well as paid social ads and display banners for Sephora.com.
FENTY FAM SALE
Logotype and visual identity for Fenty Beauty’s Friends & Family Sale.
I was tasked to design a logotype unique to the sale that builds awareness for the semi-annual event separate from the Fenty Beauty brands.
I used the black weight of the Fenty brand font to differentiate it from the thinner letterforms of the Fenty Beauty logo, as well as an image framing system inspired by magazine covers.
The artwork for Fenty Fam Sale needed to represent Fenty Beauty & Fenty Skin brands, which have distinct photography styles and color palettes, so product texture and smears were used to unify the look of the two brands.
FENTYBEAUTY.COM
HOMEPAGE REDESIGN
Website redesign for the FentyBeauty.com homepage. This project showcases design improvements to our website’s legibility and ADA compliance. Changes to placement, scale, color, and styling of type and UI elements enhanced accessibility for users.
