FENTY SKIN
WEB DESIGN MARKETING EMAILS PAID SOCIAL ADS INFOGRAPHICS ICONS
Digital design work for Fenty Skin products, including: Launch assets for Melt Awf Cleanser and Cherry Dub Face Scrub; Instagram ads, display banners and infographics for Hydra Vizor sunscreen and tinted sunscreen moisturizers; and icons for all product benefits.
Digital Design Director & Lead Designer: Dustin Maberry
Creative Directors: Elsie Woolcock, Preeti Monga-Schreier, Logan Malone
Company: Kendo Brands (LVMH)
MELT AWF MAKEUP-
MELTING CLEANSER
Landing page and marketing email designed for the launch of Melt Awf Makeup-Melting Cleanser.
Bold type with tight tracking and leading was used to refresh our Fenty Skin typography style for this launch. At the time, the intention was to evolve the Fenty Skin brand to have a distinct type style separate from Fenty Beauty.
CHERRY DUB FACE SCRUB
Landing page and marketing email designed for the launch of Cherry Dub Daily Cleansing Face Scrub.
Bold type with tight tracking and leading was used to refresh our Fenty Skin typography style for this launch. At the time, the intention was to evolve the Fenty Skin brand to have a distinct type style separate from Fenty Beauty.
HYDRA VIZOR
SUNSCREEN MOISTURIZER
Paid social Instagram ads and programmatic display banners for Hydra Vizor Sunscreen Moisturizer and product page infographics for Hydra Vizor Huez Tinted Sunscreen Moisturizer.
This re-promote campaign enticed new customers to try one of our hero products from the launch of the brand, which boosted sales for an existing product and fueled customer acquisition.
FENTY SKIN
PRODUCT BENEFIT ICONS
Icons designed for various Fenty Skin product benefits. I hand-sketched all icon options in Procreate, made selects with creative directors, and vectorized them in Illustrator. The color palette was derived from brand colors, photography and packaging. The icons were designed to work at large scale for printed in-store visual merchandising as well as small scale on the product detail webpage.
