KANSAS CITY ART INSTITUTE

Kansas City Art Institute’s alumni outreach was refreshed to better engage younger graduates through a cohesive digital and print identity. The work focused on developing a new visual system for the Alumni Email Newsletter and matching printed postcards, alongside event invitations and playful campus collateral that aligned with KCAI’s existing brand guidelines. The resulting system strengthened the connection between digital and physical touchpoints, increased appeal to younger alumni, and reinforced the school’s creative culture through personality-driven, on-brand design.

Role: Digital Design Director & Lead Designer
Organization: Kansas City Art Institute Alumni Relations Department
Team: Alumni Relations Department, Alumni Artists
Skills: Visual Identity, Print Design, Layout, Illustration
Tools: Adobe InDesign, Photoshop, Illustrator