As Lead Designer, I led the refresh of Kansas City Art Institute’s alumni outreach to better engage younger graduates through a cohesive digital and print identity system. I developed a new visual framework for the Alumni Email Newsletter and matching printed postcards, along with event invitations and playful campus collateral, ensuring alignment with KCAI’s existing brand guidelines.

The resulting system strengthened the connection between digital and physical touchpoints, increased relevance among younger alumni audiences, and reinforced the school’s creative culture through personality-driven, on-brand design.