LUSH LUXURY
MAGAZINE

EDITORIAL DESIGN & LAYOUT

Role: Lead Designer, Freelance
Client: Tommy Everett, Lush Luxury Magazine
Team: Art Director, Writers, Editors
Skills: Editorial Design, Typography, Layout Design, Print Production
Tools: Adobe InDesign, Photoshop

CHALLENGE

Redesign the layout and overall visual direction for Lush Luxury Magazine, a lifestyle publication focused on high-end fashion, travel, and culture.


THE CLIENT ASKED US TO:

• Create an elegant, visually rich editorial style that appealed to luxury consumers.

• Reduce the wide range of previously disparate fonts which lacked a cohesive identity and introduce more grid structure.

• Develop a flexible grid system that accommodated diverse content, including: feature articles, product showcases, travel photography, and interviews.

• Ensure the design was production-ready for high-quality print output while maintaining visual consistency across issues.

PROCESS

  • 1. EDITORIAL CONCEPT & GRID DEVELOPMENT

    • Defined the magazine’s visual identity, including typography hierarchy, color palette, and image treatment style.

    • Built a modular grid system in Adobe InDesign to allow layouts to adapt seamlessly to varied content lengths and image orientations.

  • 2. FEATURE & DEPARTMENT PAGE DESIGN

    • Designed feature spreads with full-bleed imagery, layered type treatments, and considered white space to balance luxury appeal with readability.

    • Created repeatable templates for recurring sections, ensuring consistency while allowing flexibility for unique visual storytelling.

  • 3. PRINT PRODUCTION & PREPRESS

    • Prepared final files for offset printing, ensuring color profiles, bleeds, and margins were production-ready.

    • Collaborated with the printer to confirm proof accuracy before full print run.

OUTCOME

Delivered a visually cohesive luxury publication that blended aspirational imagery with editorial clarity.

• Improved readability and polish by replacing a disparate mix of fonts with a smaller, focused set.

• Introduced tighter grid structures—eliminating past layout inconsistencies and strengthening the magazine’s visual identity.

• Established a repeatable design framework for future issues, streamlining production while maintaining high creative standards.

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