LUSH LUXURY
MAGAZINE
EDITORIAL DESIGN & LAYOUT
Role: Lead Designer, Freelance
Client: Tommy Everett, Lush Luxury Magazine
Team: Art Director, Writers, Editors
Skills: Editorial Design, Typography, Layout Design, Print Production
Tools: Adobe InDesign, Photoshop
CHALLENGE
Redesign the layout and overall visual direction for Lush Luxury Magazine, a lifestyle publication focused on high-end fashion, travel, and culture.
THE CLIENT ASKED US TO:
• Create an elegant, visually rich editorial style that appealed to luxury consumers.
• Reduce the wide range of previously disparate fonts which lacked a cohesive identity and introduce more grid structure.
• Develop a flexible grid system that accommodated diverse content, including: feature articles, product showcases, travel photography, and interviews.
• Ensure the design was production-ready for high-quality print output while maintaining visual consistency across issues.
PROCESS
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1. EDITORIAL CONCEPT & GRID DEVELOPMENT
• Defined the magazine’s visual identity, including typography hierarchy, color palette, and image treatment style.
• Built a modular grid system in Adobe InDesign to allow layouts to adapt seamlessly to varied content lengths and image orientations.
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2. FEATURE & DEPARTMENT PAGE DESIGN
• Designed feature spreads with full-bleed imagery, layered type treatments, and considered white space to balance luxury appeal with readability.
• Created repeatable templates for recurring sections, ensuring consistency while allowing flexibility for unique visual storytelling.
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3. PRINT PRODUCTION & PREPRESS
• Prepared final files for offset printing, ensuring color profiles, bleeds, and margins were production-ready.
• Collaborated with the printer to confirm proof accuracy before full print run.
OUTCOME
Delivered a visually cohesive luxury publication that blended aspirational imagery with editorial clarity.
• Improved readability and polish by replacing a disparate mix of fonts with a smaller, focused set.
• Introduced tighter grid structures—eliminating past layout inconsistencies and strengthening the magazine’s visual identity.
• Established a repeatable design framework for future issues, streamlining production while maintaining high creative standards.
