SALESFORCE.COM
REDESIGN
WEB DESIGN INTERACTION
I was the lead web designer for the Salesforce.com 2016 redesign, which included a migration of all pages to the Adobe Experience Manager platform. The migration consisted of 300+ pages and 800+ image assets on the site, ready in time for Dreamforce 2016. I also managed a team of in-house contract designers that helped us complete pages and assets for the redesign.
Lead Web Designer: Dustin Maberry
Art Directors: Wenny Lo, Tian Jiang
Creative Director: Adriana Sesana
Company: Salesforce
CONTRIBUTION & RESPONSIBILITIES:
⌁ Lead Designer for all customer heroes redesigned for Dreamforce 2016
⌁ Managed a team of freelance designers to create all product page assets
⌁ Coordinated with customer marketing team and program management team to execute and approve customer heroes for all of our product pages in a 2 week timeline leading up to Dreamforce
⌁ Created a comprehensive style guide on the InVision prototyping platform to organize all assets and guidelines for the website redesign
⌁ Standardized look and feel across the board for all of our customer promotions & communications on Salesforce.com
⌁ Reviewed and approved all promotions before they went live on the customer home and login pages, ensuring our brand guidelines were followed after launch
188
CUSTOMER SUCCESS PAGES
REDESIGNED FOR
IN-DEPTH STORYTELLING
300+
PAGES ON SALESFORCE.COM
MIGRATED TO ADOBE
EXPERIENCE MANAGER
800+
IMAGE ASSETS CREATED
FOR THE NEW
SALESFORCE.COM
1200+
PAGES IMPACTED ACROSS
8+ SALESFORCE
PROPERTIES