SALESFORCE.COM REDESIGN
ROLE: LEAD WEB DESIGNER
ART DIRECTIORS: WENNY LO, TIAN JIANG
CREATIVE DIRECTOR: ADRIANA SESANA
I was the lead web designer for the Salesforce.com 2016 redesign, which included a migration of all pages to the Adobe Experience Manager platform. The migration included 300+ pages and 800+ image assets on the site, ready in time for Dreamforce 2016. I also managed a team of in-house contract designers that helped us complete pages and assets for the redesign.
CONTRIBUTION & RESPONSIBILITIES:
⌁ Lead Designer for all customer heroes redesigned for Dreamforce 2016
⌁ Managed a team of freelance designers to create all product page assets
⌁ Coordinated with customer marketing team and program management team to execute and approve customer heroes for all of our product pages in a 2 week timeline leading up to Dreamforce
⌁ Created a comprehensive style guide on the InVision prototyping platform to organize all assets and guidelines for the website redesign
⌁ Standardized look and feel across the board for all of our customer promotions & communications on Salesforce.com
⌁ Reviewed and approved all promotions before they went live on the customer home and login pages, ensuring our brand guidelines were followed after launch
