The FentyBeauty.com homepage was redesigned to better reflect the brand’s evolving identity while improving usability and accessibility. The work modernized the visual language with a cleaner, more editorial approach, clarified product and campaign storytelling, and raised accessibility standards through improved typography, contrast, and UI hierarchy. The resulting homepage delivered a more cohesive first-touch experience, introduced a flexible modular system for seasonal updates, and strengthened the homepage’s role as a high-impact storytelling and promotional platform.