As Digital Design Director, I led the development of a distinct visual identity for Fenty Fam Sale, a semi-annual event spanning both Fenty Beauty and Fenty Skin. The goal was to build long-term recognition across recurring campaigns while unifying two complementary brand aesthetics under a cohesive and scalable visual system.

I created a dedicated logotype and cohesive brand framework anchored by a distinctive backwards “N”—a deliberate design decision that reflects Fenty’s disruptive, forward-thinking spirit. The inverted letterform mirrors the original Fenty Beauty and Fenty Skin logos, reinforcing visual cohesion while maintaining a bold, standalone presence.

The resulting identity strengthened event recall, successfully bridged both brands under a unified visual system, and introduced scalable assets that could be efficiently reused and adapted for future sale moments.