FENTY FAM SALE

ROLE: DIGITAL DESIGN DIRECTOR & LEAD DESIGNER

Logotype and visual identity for Fenty Beauty’s Friends + Family Sale.

I was tasked to create a logotype to build recognition and awareness around the event, since the sale occurs semi-annually and benefitted from having its own identity.

I designed a bold logotype that differentiates the sale from the Fenty Beauty logo, as well as an image framing system featuring overlapping type, inspired by magazine covers.