FENTY FAM SALE
Fenty Fam Sale, a semi-annual event spanning both Fenty Beauty and Fenty Skin, required a distinct visual identity to build recognition across recurring campaigns. The work focused on creating a dedicated logotype and cohesive brand system that unified two different brand aesthetics while remaining unmistakably Fenty. The resulting identity established stronger recall for the event, successfully bridged both brands under a single visual system, and introduced scalable assets that could be efficiently reused and adapted for future sale moments.
Role: Digital Design Director & Lead Designer
Company: Kendo Brands (LVMH)
Team: Creative Directors, Marketing, E-commerce, Social
Skills: Branding, Web Design, Social Ads, Art Direction
Tools: Figma, Adobe Photoshop, After Effects
STYLE GUIDE
I created a style guide to ensure the Fenty Fam Sale logo and ‘wildpost’ layouts were applied consistently across all touchpoints. The system provided a clear structure for the e-commerce promotions design team, enabling them to build cohesive cross-channel creative that reinforced the sale’s identity at every customer interaction.