As Digital Design Director, I partnered with the Fenty Hair brand team to develop bold Instagram and programmatic display campaigns supporting product launches and beauty award recognition. The work balanced immediate, attention-grabbing creative with consistency across the broader Fenty Beauty brands portfolio, leveraging our “wildpost” poster-grid design system while ensuring Fenty Hair maintained a distinct tone, color palette, and visual presence.

The resulting campaign system delivered cohesive cross-platform advertising that adapted seamlessly across formats and placements, establishing a flexible framework to support both award recognition initiatives and ongoing brand storytelling across digital channels.