FENTY HAIR
SOCIAL & DISPLAY BANNER CAMPAIGN DESIGN
Role: Digital Design Director & Lead Designer
Company: Kendo Brands (LVMH)
Team: Creative Directors, Brand, Social
Skills: Social Media Ad Design, Display Banner Design
Tools: Adobe Photoshop
CHALLENGE
Design Instagram posts and programmatic display banners promoting Fenty Hair and the beauty awards won by the brand and its individual products.
THE CAMPAIGN NEEDED TO:
• Capture attention quickly across both social and display formats.
• Maintain consistency with the Fenty portfolio while making Fenty Hair feel distinct in tone and subject matter.
• Adapt effectively to multiple sizes, formats, and placements.
PROCESS
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1. CREATIVE DIRECTION & VISUAL DEVELOPMENT
• Collaborated with brand team to define the look and feel for both launch-related content and award announcement creative.
• Developed a system of grid layouts that balanced editorial polish with high-impact, scroll-stopping visuals.
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2. ORGANIC & PAID SOCIAL CAMPAIGN ASSETS
• Designed static posts for Instagram feeds and stories, optimized for engagement and clarity across multiple aspect ratios.
• Built variations with models as well as product only for award-focused content to keep the campaign dynamic while maintaining consistency.
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3. PROGRAMMATIC BANNER DESIGN
• Produced a suite of animated programmatic banners in multiple sizes, prioritizing strong type hierarchy and product-forward imagery.
• Ensured all banners worked effectively in both launch and award announcement contexts, reinforcing the brand at every touchpoint.
OUTCOME
Delivered a cohesive cross-platform advertising system for Fenty Hair, supporting both product launch and award recognition campaigns.
• Maintained visual alignment with the Fenty portfolio while creating distinctive assets tailored to haircare.
• Built a flexible grid layout framework for future campaign needs, ensuring consistency and efficiency across channels.
