SCION.COM
Web Design, Digital Marketing
Role: Lead Interactive/Web Designer
2014–2015
Scion, Toyota’s youth-focused automotive brand, partnered with ATTIK to deliver bold, high-impact web design supporting new vehicle launches on Scion.com. The work centered on creating campaign-driven layouts and visuals that aligned with Scion’s edgy brand voice while navigating budget and asset constraints.
By compositing vehicles into carefully selected stock environments, the resulting pages achieved a polished, cohesive look that elevated Scion.com’s launch presence and supported high-profile model and special-edition campaigns.
Agency: ATTIK (Dentsu)
Team: Creative Directors, Art Directors, Web Producers
Skills: Web Design, Key Art Creation, Photo Retouching, Digital Compositing
Tools: Adobe Photoshop, Illustrator
SCION tC RS 9.0
LANDING PAGE
For the tC Release Series 9.0 landing page, I collaborated with the Creative Director to create the bold, two-tone “DIVIDE & CONQUER” logotype, inspired by the car’s black roof and orange body. The interactive page featured hotspot overlays that allowed users to explore the edition’s custom features in an engaging, discoverable way.
SCION iM & iA
LANDING PAGES
Both cars were not shot in real environments due to budget constraints, so I sourced stock photos that matched the angle of the car images as closely as possible to create campaign imagery for the landing pages.
I retouched the backgrounds to simplify details and increase contrast which provided areas for the type to be as legible as possible.
SCION xB RS 10.0
CAMPAIGN ARTWORK
The xB Release Series 10.0 was not shot in a real environment, so the Creative Director and I created a digital collage using stock photography for the key artwork.
Day and night scenes were developed to showcase the features of the limited edition car. Iridescent paint during the day and the projected glow of a Scion logo at night.
