SALESFORCE
.COM REDESIGN
Role: Lead Web Designer
Years: 2016–2018
As Lead Web Designer, I played a key role in Salesforce.com’s large-scale redesign and migration to Adobe Experience Manager, consolidating hundreds of pages and digital assets ahead of Dreamforce 2016. I helped develop a cohesive, scalable design system that supported global regions, improved navigation and content discoverability, and enabled marketing teams to launch campaigns more efficiently.
The redesigned site delivered a more unified brand experience, increased engagement and lead generation, and established a flexible foundation that allowed Salesforce.com to evolve alongside the company’s continued growth and market leadership.
Company: Salesforce
Team: Creative Director, Art Directors, Designers, Web Experience Managers, Developers
Skills: Web Design, UX/UI, Design Systems
Tools: Sketch, Adobe Photoshop, Illustrator
CONTRIBUTION & RESPONSIBILITIES:
LEAD DESIGNER
Lead web designer for Customer Stories pages redesigned for Dreamforce 2016
MANAGING A TEAM
Managed a team of freelance designers to create all cloud product page assets
CUSTOMER HERO STORIES
Designed customer hero artwork for all of our product pages in a 2 week timeline leading up to Dreamforce 2016
BUILDING A STYLE GUIDE
Created a comprehensive style guide on the InVision prototyping platform for designers on cloud teams
APPROVING PROMOTIONS
Approved all homepage promotions designed by cloud teams, ensuring brand guidelines were followed
SCOPE & SCALE
188
CUSTOMER SUCCESS PAGES
REDESIGNED FOR
IN-DEPTH STORYTELLING
300+
PAGES ON SALESFORCE.COM
MIGRATED TO ADOBE
EXPERIENCE MANAGER
800+
IMAGE ASSETS CREATED
FOR THE NEW
SALESFORCE.COM
1200+
PAGES IMPACTED ACROSS
8+ SALESFORCE
PROPERTIES